We are all challenged when things aren’t going well; sales are down, product recalls, etc. We rarely consider the challenge of overwhelming success. This article by Jason Feifer, Entrepreneur magazine’s editor in chief, is about such an overwhelming success story – and how Melissa Ben-Ishay and her team analyzed data from their CMS and ERP system, reworking their system with an emphasis on organization so that orders are now completed in excellent time.
Like Ben-Ishay, you will probably spend time refining your CMR and ERP Systems so that they are fully functioning and supporting your entire business. You will be challenged; and it is well worth the necessary time and energy. Your business will grow exponentially – and be well supported for such “overwhelming success”.
(Lucky for you, you have a strong and experienced partner in this process with the ORG Team.)
How the Founder of Baked by Melissa Recovered From Her First Holiday Sales Disaster
Melisa Ben-Ishay talks about her first big mistake (during the holiday rush!) and what it taught her about prepping for sales spikes.
This story appears in the December 2017 issue of Entrepreneur.
The holidays can be a killer. For many entrepreneurs, particularly those in retail, the stretch between Halloween and New Year’s is when teams get stressed, systems get strained and even the smallest inefficiencies can amplify into crises. If a young company builds itself well enough to survive into January, it’ll be in great fighting shape for the rest of the year. If it can’t, it won’t. And that was the crossroads Melissa Ben-Ishay found herself in back in 2009.
Her New York-based company, Baked By Melissa, sells bite-size cupcakes. It had grown fast, and she thought she was ready for the holiday crush. On one of the first days of that season, she woke up at 3 a.m. to see how things were going. Holy shit, the orders are coming, she thought, and they’re not stopping. So she ran down to her fulfillment center to help out and discovered a disaster in the making: Her back-end system was buckling under the volume of orders. The whole thing would need to be scrapped. “We were basically at square one,” Ben-Ishay recalls.
It was about to be a long December. But by the time January came, she’d know what it takes to build a company into the future.
Read Jason Feifer’s complete article: click here.